|Articles give us tremendous free exposure. This is the secret of Viral Markeing
which is Free Advertising. If our article is good, it will be displayed in
ezines and websites and the resource box at the end will proclaim who is the
author of that article. Many a reader will click on the link to our website and
we get phenomenal
amount of traffic!
When writing an article, it is the Resource box which pulls people to the site.
The Resource box must be well written. I used to write like this
Article by G Kumar, Astrologer & Epistemologist of eastrovedicadotcom.
He is a good Viral Marketing expert & has made his dotcom successful through
VM. To subscribe to his Free ezine, the Z Files, click here email@example.com?subject=ZFSubscribe
He is contactable at eAstroVedica.
You should give your site's name & your email address in the resource box.
If you have an ezine, you should give the email address for subscribing to your
ezine. In the Resource Box, it is better to give a short bio of yourself and
your area of expertise. Those who are impressed by your article will definitely
subscribe to your ezine as they thirst for more quality information.
Successful marketers never try to sell their products at the first instance.
What they try is to get a free subscription to their Ezine! It is their
sophisticated approach that sells !
The main principle of Marketing is Never Sell - Influence. It should not look
like business. If you write an ad, it should not look like an ad.
Once people subscribe to your ezine via your Resource box, you can give freebies
- free reports, free ebooks and free consultancy. They become your loyal
customers ! They will refer more people to your site and your business will
Once the article with the Resource Box is finished, you have to market it to
your target audience.
What I used to do is go to the search engines and type in "ezines"
which deal with your subject.
Since I started writing articles on Astrology, I used to go to Yahoo, Ebay,
Altavista etc and type in Astrology Ezine and search.
This search will give a list of Astrology Ezines. If your subject is Medicine
type Medicine ezine and search.
Suppose it gives 40 lists. You go to these websites and write down their email
addresses. Then you write a covering letter to the Zine Publisher and
submit your article to be published by him/her.
I used to write like this:
Dear Zine Publisher,
I came to know about your esteemed Zine from the Net.
I am a writer on Astrology with a website , eastrovedicadotcom
I have written an article on Astrology. Please publish it in your
It is a win-win situation for both of us as you get good content and I get
exposure in return.
Thanks and regards,
G Kumar eastrovedicadotcom
You can also submit your articles to Site Owners. They may display your
article on their site. Site Owners are looking for quality content. If you can
provide that, they will definitely accept your articles.
After writing articles on the subject, one should group these articles and
compile them into an ebook.
After I wrote nine articles on Astronumerology, I compiled them into an Ebook
called Astronumerology and distributed it free.
Article Banks are considered to be Net Marketing Gold. There are a lot out
there and it will be better if you subscribe to them and post your articles
regularly. I used to submit my articles to the following lists:
Free E Book Compiler
There are other paid ebook compilers. You can download a trial version from
In the ebook you should give links to your site. You can give links to your
friend's sites as well. You can tell your friends that you have given links to
their sites in your ebooks. They will reciprocate by giving you links in their
articles or their ebooks. They may even give you a link from their sites as
You can ask ezine publishers to give the ebook away freely to their customers.
You can tell siteowners to give the ebook away to their visitors. This is known
as Perpetual Marketing, wherein many publishers and siteowners market your site
free for you!
You can give the ebook away as an incentive for subscribing to your Ezine. You
can give the ebook away when a customer buys your product, as an added bonus.
You can tell your friends that you have given them links in your ebook.
Inspired, they will distribute it free amongst their friends, relatives &
You can give your ebook away as a free download at your site. Or you can give
them as a paid download.
If people download your ebook, they will definitely visit your website &
sign up for your newsletter or buy your products or hire you for your service.
I have created several ebooks that have been read by thousands of people all
over the Net and this has resulted in massive traffic to my site.
Sheer hard work is imperative along with persistence, perseverance & lots of
time to be successful as a marketeer on the Net. Because of the dynamic &
ever changing nature of the Web, marketing becomes an everyday job. "
Promote or die" is the slogan. We have to market smarter, not harder.
Ebook publishing is the biggest money spinner on the Net. Many have become
millionaires as a result of e-publishing. Rick Beneteau ,Jim Daniels &
Monique Harris are some shining examples. So why dont you try this viral method?
Social Media Optimisation
We can send blog posts and articles to
Social Media sites like Ibibo, MySpace, Facebook, Twitter etc. Those
posts or articles should be optimised or stuffed with most popular
keywords and such a phenomenon is called SMO or Social Media
Optimisation. The word SMO was coined by an Indian programmer by the
name of Rohit Bhargava.
Search Engine Optimisation
When a searcher searches on the Web, what happens? He types in a keyword
and then searches appear on the search engines. The SE s will search and
only web pages with optimised keywords will appear in the first ten. So
optimise your web pages. Optimisation means stuffing your web pages with the
most popular keywords. Then your web pages will appear on the SEs, resulting in
great traffic and your site or blog will be a big hit ! In order to do that, you
should have highly optimised articles on your sites. If you write optimised
articles, you can be an instant success, as those optimised articles will bring
in traffic ! As we said before, optimised unique content writing is the
secret mantra of the Web !
Apart from Viral Marketing,
there are other forms of E Marketing like Social Marketing ( Social Bookmarking
and Socian Networking) , Customer Relationship Marketing, Perpetual Marketing,
Blog Marketing, Relationship Marketing, Directing Marketing, Affiliate Marketing
etc. All these forms of Marketing are costly, but Article Marketing, which is
Viral Marketing, is free of cost and is hailed as Free Advertising. Not only my
articles are published on the Net, on more than 200 sites, they are also
published in offline magazines and it is Free Advertising for me ! It saves much
advertising dollars !