Marketing is the way.
Success depends on Marketing. You have to market yourself properly &
then only will you succeed.
Learn Marketing from
the Marketing experts and market Yourself! Now, content
Markeing is the latest buzz.
What is Content
original content and marketing it is known as Content Marketing.
Good informative, content should be the base of your e Marketing.
As the traditional world of marketing has been shut off by the
consumers, Content Marketing is the answer. The behavioral patterns of
Netizens are changing !
Create great content by way of articles, videos, FAQs etc and broadcast it to your target audience. As the consumer becomes more and more aware of the traditional marketing tactics, we have to change our survival strategies. Distribute relevant content to attract, conquer and engage our target audience - this is defined as the true purpose of Content Marketing. Can consumer behavior be changed with Content Marketing ? Yes, we generate invaluable content with the main aim of changing consumer behavior. It is Pre Selling and is the art of communicating with your potential prospects without selling it. It is distributing information, instead of highlighting your products or services. Dont Sell, influence ! . ORM or Online Reputation Management
Can be defined is the most difficult management job on the Net . What is ORM? It is the process of following online references to a brand, a person or company. ORM handles some negative opinions which can go against your brand. Bad publicity can happen to all online professionals.
ORM = SEM + SMM + PR
Create great profiles on Facebook, Twitter, LinkedIn, MySpace etc and create friends on these networks. This is SMM or Social Media Marketing. Create Opitimised Brand Content, optimised unique content and link your website to these Social Media Networks. Use the Push Strategy of Viral Marketing. Push your website to the search engines, with keyword optimisation. Let all Social Media Sites link to you. Tweet regularly. Write micro blogs or tumble posts to FB, Google + etc. Link your sites and blogs to these Social Media Networks. Give articles away free. Give free advice. Be an expert with your booklet and position yourself as a Master in your field. In other words, market yourself !
Social Media Impact Score
I created profiles at FB, G+, In and Twitter, just to name a few social media sites. I created more than 10 business pages on FB. Groups on FB and worked hard and my site Eastrovedica got 100% Social Media Impact score ! These are the number of likes I got
Google + 14
Sign up for Google Alerts and Yahoo Alerts
Remember it takes
just one opinion to drive your reputation to the
Traditional Reputation Management needed attention how a company was perceived by the public. It narrowed the gap between perception and reality, identified the USP, while communicating to target audiences. New Reputation Management, which is ORM, does no less, requiring attention to online badvocates and advocates. Now you have to please online media, tweeters, microbloggers, citizen journalists, bloggers, green groups and Webmasters ! Some of these bloggers can undo a company's reputation instantly by disseminating misinformation !